4 Common Technical Reasons Why Mobile Applications Fail
As of 2025, there are more than 6 million mobile apps across major app stores, and thousands more launch every day. Competition for users’ attention is fierce, so only a small fraction of apps turn into success stories. That’s why it’s crucial to understand why mobile apps fail and how to build an app that stands out.
Many factors influence whether an app succeeds or fails—poor market research, weak marketing strategies and insufficient funding are common. From a technical perspective, however, there are four common reasons why mobile apps fail. We’ll explore each reason and show how to prevent them.
Lack of a Good Mobile App Strategy: Why Mobile Apps Fail Without Planning
While most mobile apps look simple and easy to use, there is a lot that goes on behind the scenes, when building an app there are a lot of this to consider and these need to be planned, a strategy needs to be in place to ensure the project will be successful.
“The user experience should be at the core of any mobile app strategy. Each interaction is different; starting with the different operating systems, Android and IOs have different functionalities, then there’s the version of the OS and the type of mobile device. As you can see, mobile is a complex environment, and a lack of planning will most likely result in the app’s failure“ Davide Tonti Co-owner of Softon ITG.
