4 Common Technical Reasons Why Mobile Applications Fail

As of 2025, there are more than 6 million apps across major app stores and thousands more launch every day. Competition for users’ attention is fierce, so only a small fraction of apps turn into success stories.

Many factors influence whether an app succeeds or fails—poor market research, weak marketing strategies and insufficient funding are common. From a technical perspective, however, there are four common reasons why mobile apps fail and how to prevent them.

Lack of a Good Mobile App Strategy

While most mobile apps look simple and easy to use, there is a lot that goes on behind the scenes, when building an app there are a lot of this to consider and these need to be planned, a strategy needs to be in place to ensure the project will be successful.

“The user experience should be at the core of any mobile app strategy. Each interaction is different; starting with the different operating systems, Android and IOs have different functionalities, then there’s the version of the OS and the type of mobile device. As you can see, mobile is a complex environment, and a lack of planning will most likely result in the app’s failure“ Davide Tonti Co-owner of Softon ITG.

Poor User Experience

Mobile applications must provide a compelling user experience, from fast load times, a simple design that is easy to navigate, and features that are easily accessible to name a few.

To provide a significant and engaging user experience, it is necessary to follow UI (user interface) and UX (user experience) best practices. These should be an integral part of the mobile app strategy, and their implementation must be a part of the procedure at the very beginning.

Improper Testing

Testing is often an overlooked phase of many mobile app developments, and ironically it is the one thing that could mean the difference between a successful app and a failed app.

It is very rare that any app will be 100% bug-free upon launching, but it is unacceptable that users discover nearly 44% of glitches. When an app is launched without having undergone proper testing, chances are it will be riddled with bugs and will most likely crash, and a single crash is enough for the user to uninstall the app and post a negative review.

Over-Ambition

One of the most critical tasks a mobile app developing company has is to rein in the customer’s over-ambition. It is natural to want to create the best app with the most features, in an attempt to get users to make use of the app frequently.

But, sometimes too much of a good thing can be bad; when it comes to building complex applications, it is best to do it in stages, the first release will have the essential features of the app, with additional features released later on.

The entire design will be done from the beginning, and it is the execution that will be done in stages, this will minimize the chance of system failures in the app and reduce the overall cost of the project.

Finding the right mobile app developing agency is crucial for the success of any mobile app, the agency must be experienced yet current to ensure they keep up with the latest trends and tech advances, they must be committed to implementing best practices in all aspects of the project and be customer-centric.

Softon ITG is a prime example of the type of agency companies should look for developing their mobile applications.

How Softon Can Help Your Mobile App Succeed

At Softon, we’ve expanded our service portfolio to better support entrepreneurs and enterprises in building resilient, high quality software. Our multidisciplinary teams specialize in mobile and web development, UI/UX design, quality assurance, cloud & DevOps, and long‑term maintenance. By partnering with us you’ll benefit from:

• • Dedicated mobile development – From native iOS and Android apps to cross platform frameworks, we deliver performant and scalable applications.
  • UI/UX design & product strategy – Our designers create intuitive interfaces and user journeys that keep customers engaged.
  • Quality assurance & testing – We integrate manual and automated testing to catch bugs early, ensuring stability at launch and beyond.
  • Cloud architecture & DevOps – Modern cloud infrastructure, CI/CD pipelines and performance monitoring keep your app fast and secure.
  • Ongoing support & maintenance – After launch, we stay with you to release improvements, updates and new features.

based teams share similar time zones, cultural affinity and agile communication, making collaboration seamless and cost‑effective.

Ready to take your mobile app to the next level? Get in touch with Softon to learn how our new services can help you avoid common pitfalls and set your project up for success.