The mobile app industry is growing at an accelerated pace, every day new apps hit the market. Therefore, competition for user attention is fierce, and not every mobile that is uploaded to the app stores turns into a success story.
Many factors play into the success or failure of a mobile app, from weak market research and flawed marketing strategies to lack of funding. But from a technical standpoint, there are four common reasons why apps fail.
Lack of a Good Mobile App Strategy
While most mobile apps look simple and easy to use, there is a lot that goes on behind the scenes, when building an app there are a lot of this to consider and these need to be planned, a strategy needs to be in place to ensure the project will be successful.
“The user experience should be at the core of any mobile app strategy. Each interaction is different; starting with the different operating systems, Android and IOs have different functionalities, then there’s the version of the OS and the type of mobile device. As you can see, mobile is a complex environment, and a lack of planning will most likely result in the app’s failure“ Davide Tonti Co-owner of Softon ITG.
Poor User Experience
Mobile applications must provide a compelling user experience, from fast load times, a simple design that is easy to navigate, and features that are easily accessible to name a few.
To provide a significant and engaging user experience, it is necessary to follow UI (user interface) and UX (user experience) best practices. These should be an integral part of the mobile app strategy, and their implementation must be a part of the procedure at the very beginning.
Testing is often an overlooked phase of many mobile app developments, and ironically it is the one thing that could mean the difference between a successful app and a failed app.
It is very rare that any app will be 100% bug-free upon launching, but it is unacceptable that users discover nearly 44% of glitches. When an app is launched without having undergone proper testing, chances are it will be riddled with bugs and will most likely crash, and a single crash is enough for the user to uninstall the app and post a negative review.
One of the most critical tasks a mobile app developing company has is to rein in the customer’s over-ambition. It is natural to want to create the best app with the most features, in an attempt to get users to make use of the app frequently.
But, sometimes too much of a good thing can be bad; when it comes to building complex applications, it is best to do it in stages, the first release will have the essential features of the app, with additional features released later on.
The entire design will be done from the beginning, and it is the execution that will be done in stages, this will minimize the chance of system failures in the app and reduce the overall cost of the project.
Finding the right mobile app developing agency is crucial for the success of any mobile app, the agency must be experienced yet current to ensure they keep up with the latest trends and tech advances, they must be committed to implementing best practices in all aspects of the project and be customer-centric.
Softon ITG is a prime example of the type of agency companies should look for developing their mobile applications.